All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.
Trendimi is made up of an international team who all bring all different experiences to the table. With a long history of working in the industry and a knowledge of today’s trends, the course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.
If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras. Real-world experience from real-world specialists
This course combines all the experience of established PR specialists to give you what you need to have a solid foundation in public relations.
Module 1 : PR 101: Public Relations and Human Relations
- Introduction to Public Relations
- Making Friends vs. Making Contacts
- Connecting with Journalists
Module 2 : Creating a PR Strategy
- What a PR Strategy Is& Why You Need One
- Research
- Setting Goals
- Speaking to Your Audience
- Finding and Using the Right Channels
- Measuring Your Results
Module 3 : PR Tools
- Tools to Reach the Media
- Tools to Measure Success
- Building a Media Calendar
Module 4 : Building Your Press Kit
- What You Need in Your Press Kit
- How to Create a Media Release
- How to Choose Press Photos
- Compiling an FAQ Sheet
- A Guide to Including Videos
Module 5 : Creating Your Brand’s Story
- Storytelling
- Product, Purpose and Passion
- How to Think Like a Journalist
- How to Create Stories the Media Will Love